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October 21, 2005
By: TOM BRANNA
Editor
Wal-Mart is rolling out celebrity-endorsed products made exclusively for the retail store. Wal-Mart is trying to establish itself as a place for fashion as well as bargains. Beauty deals with Ashanti and Jessica Simpson provide customers with products only available at the retailer. This isn’t the first time Wal-Mart has grabbed an exclusive, the chain was also the first with Enchantment, a fragrance based on the daytime TV soap “All My Children,” the first chain to offer marykateandashley cosm...
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